are you really *getting* what social networks are all about?

If 2010 was the year for the buzzword “social”, 2011 will keep that trend… probably even more.

Individuals, companies, organizations, groups, are continuously arriving to social networks, but are they doing it well? For those who are profit-oriented, social networks are just another opportunity to do more marketing, getting more subscribers, buyers, etc. If that’s how you see it and why you are using it I have only one thing to say: you are doing it wrong!

The best affirmation I’ve recently read about social networking is this “social networking is not about marketing, it’s about human relationships”. The best results out of social networking will come when you are able to focus on human beings and not on buyers, when you are genuinely seeking conversations and not sales. Note that I said ‘genuinely’. It’s also very common to see “fake” intentions to establish relationships, but they are just a disguise to a marketing strategy.

Picture this, imagine a real human being that is just like the profile of your social networking accounts. Make him stand in a busy street where hundreds or thousands of people walk by everyday. How does he behave with bystanders? What does he do when people look at him? In what way does he engage those who are interested in starting a conversation? Is he YELLING IN FULL CAPS LOCK about his new accomplishment in his life? Or he is willing to listen what others have to stay and give his best contribution according to his experience?
Imagine him in this situation for a whole day, a whole week, a whole year…. can you stand that person? Or would you cross the road just to avoid him?


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